Linking Informative and Factual CSR Communication to Reputation: Understanding CSR Motives and Organizational Identification

The way corporate social responsibility (CSR) communication relates to reputation has attracted an increasing amount of attention from and business researchers practitioners. To place our study in the context CSR employee communication, we proposed a communication—motives—organizational identification—corporate model. Data collected online Qualtrics survey (n = 811) supported all hypotheses linking informativeness factual tone employee-perceived intrinsic/other-serving motives their organizations’ activities, organizational identification, reputation. Specifically, were positively related activities. Employee-perceived activities associated with identification. Employee identification was In addition, turned out be two significant mediators model between We conducted two-step structural equation modeling (SEM) analysis analyze data. theoretical practical implications discussed.